MMarketing Read More 12 minute read Understanding Your Competitors’ Brand PositioningbyOlowu AdebusoyeMay 4, 2022 Indirect competitors could easily become direct competitors with a single addition to their product line or an extension of their target market.
BBranding Discovering How Your Brand is Currently PerceivedbyOlowu AdebusoyeApril 27, 2022 There are steps worth taking if you want to grasp the differences between you and your competitors with absolute clarity.
BBranding Read More 4 minute read The One Thing People Get Wrong About Choosing A Brand NamebyUchechukwu AjuzieoguAugust 17, 2018 Choosing the right brand name can be a daunting task. How do you find a name that works? A name that’s catchy? A name that looks great on a web banner and has an available URL.