Understanding Your Competitors’ Brand Positioning
Indirect competitors could easily become direct competitors with a single addition to their product line or an extension of their target market.
Discovering How Your Brand is Currently Perceived
There are steps worth taking if you want to grasp the differences between you and your competitors with absolute clarity.
The One Thing People Get Wrong About Choosing A Brand Name
Choosing the right brand name can be a daunting task. How do you find a name that works? A name that’s catchy? A name that looks great on a web banner and has an available URL.