As Apple expanded its annual revenue from its ad network, understand how Apple has crushed Facebook, Snap, and thousands of small businesses.
If you’ve done any research on brand differentiation, you’ve probably come across any number of listicles that summarize strategies, with few examples of what those strategies actually look like. As a result, you may still be wondering how “differentiation” works in the real world.
The first of the three key components of successful brand positioning is that the value or benefit you claim to offer must be important to your target market. And you can only know what’s important—and relevant—to them if you can get into their heads and hearts.
Trying to position your brand without knowing your company’s mission, vision, and core values are like shoving a puzzle piece into a puzzle without bothering to take a look at its shape first.