How To Implement Your Brand Positioning Strategy
Branding isn't just about logos. Learn how to turn your position into a larger communicative strategy.
Strategies for Differentiating Your Brand
If you’ve done any research on brand differentiation, you’ve probably come across any number of listicles that summarize strategies, with few examples of what those strategies actually look like. As a result, you may still be wondering how “differentiation” works in the real world.
How To Create Your Customer Persona
The first of the three key components of successful brand positioning is that the value or benefit you claim to offer must be important to your target market. And you can only know what’s important—and relevant—to them if you can get into their heads and hearts.
Defining Your Company’s Mission, Vision, and Core Values
Trying to position your brand without knowing your company’s mission, vision, and core values are like shoving a puzzle piece into a puzzle without bothering to take a look at its shape first.
Coming Up with Your Company’s USP and Value Proposition
Even if you haven’t written a USP or value proposition yet, we bet you have the knowledge at hand to do so.
How To Write Your Brand Positioning Statement
Your positioning statement is an internal statement that will support you in creating specific marketing messages. But how do you develop this?
Discovering How Your Brand is Currently Perceived
There are steps worth taking if you want to grasp the differences between you and your competitors with absolute clarity.
An Introduction To Brand Positioning
No matter what industry you’re in or how big your business is, you’ll do yourself—and your bottom line—a world of good by taking a tip from Lyft and cultivating a strong positioning strategy.
13 Benefits of Using LinkedIn
LinkedIn is a professional social network for people to connect with colleagues and business associates. It also offers a job search, and more. But what else?
How To Get Noticed By Brands
In the world of social media one thing counts — Personal Branding! The social media world is sleek & can make you loose your grip on a lot of Issues. Building a personal brand will be the epitome of this Article. By the way do brands need Brand Influencers? Let’s take a holistic view!