Conducting Observational Research for Your Business
Conducting observational research for your business can be tricky. Learn how to go about this concept.
Introduction to Market Research: What It Is and Why You Need It
In this two-part introduction, we’ll cover the basics—the what, why, when, and how of market research—to get you started solving mysteries.
How To Implement Your Brand Positioning Strategy
Branding isn't just about logos. Learn how to turn your position into a larger communicative strategy.
Strategies for Differentiating Your Brand
If you’ve done any research on brand differentiation, you’ve probably come across any number of listicles that summarize strategies, with few examples of what those strategies actually look like. As a result, you may still be wondering how “differentiation” works in the real world.
How To Create Your Customer Persona
The first of the three key components of successful brand positioning is that the value or benefit you claim to offer must be important to your target market. And you can only know what’s important—and relevant—to them if you can get into their heads and hearts.
Defining Your Company’s Mission, Vision, and Core Values
Trying to position your brand without knowing your company’s mission, vision, and core values are like shoving a puzzle piece into a puzzle without bothering to take a look at its shape first.
Coming Up with Your Company’s USP and Value Proposition
Even if you haven’t written a USP or value proposition yet, we bet you have the knowledge at hand to do so.
How To Write Your Brand Positioning Statement
Your positioning statement is an internal statement that will support you in creating specific marketing messages. But how do you develop this?
Introduction to Market Research: When and How to Start
Let’s talk about the importance of timing, and give you an overview of the process—the “when” and the “how” of market research.
Using Your SWOT Analysis to Drive Your Market Research
How does your SWOT analysis inform the next market research campaign you take on?