Introduction to Market Research: What It Is and Why You Need It
In this two-part introduction, we’ll cover the basics—the what, why, when, and how of market research—to get you started solving mysteries.
Introduction to Market Research: When and How to Start
Let’s talk about the importance of timing, and give you an overview of the process—the “when” and the “how” of market research.
Using Your SWOT Analysis to Drive Your Market Research
How does your SWOT analysis inform the next market research campaign you take on?
Conducting Competitor Research
Despite living in a world driven by data, conducting competitor research poses serious constraints. How can businesses find a way out?
Conducting a Situation Analysis: The SWOT Analysis
Whether you’re certain of the questions you want answers to or have no idea where to begin, one of the best ways to determine your direction is to take an honest look at where your business is right now to get a sense of where you stand.
Elements and Importance of Data-Driven Methods in Effective Digital Marketing
Data analytics is the science of analyzing raw data in order to make conclusions about that information. But how does this affect your business?