Last Updated on May 8, 2023 by Rovamedia
Introduction
In today’s digital age, businesses and individuals alike are turning to search engine optimization (SEO) to increase their online visibility and attract more traffic to their websites. One of the most important factors in SEO is understanding the global search volume of relevant keywords, as this information can help guide content creation and strategy. However, finding accurate and reliable data on global search volume can be challenging, as search engines like Google do not provide this information publicly. In this article, we will explore various tools and methods for discovering global search volume to help you find the data you need.
Before diving into specific tools, it’s important to understand how global search volume is measured. Search engines like Google use algorithms to estimate the number of searches conducted for a particular keyword in a given time frame. While this information is not made publicly available, there are tools that can provide an estimate of the global search volume for a keyword based on data collected from a variety of sources.
Tools for discovering search volumes
One such tool is Google AdWords Keyword Planner, which is designed to help advertisers find keywords for their campaigns. In addition to suggesting relevant keywords, Keyword Planner provides an estimated range of monthly search volumes for each keyword, along with other useful metrics like competition and average cost-per-click (CPC). To use Keyword Planner, simply create a Google Ads account (if you don’t already have one) and navigate to the Keyword Planner tool. Enter your target keyword(s) and select the appropriate geographic and language settings to see estimated search volumes.
Another popular tool for discovering global search volume is Ahrefs. While primarily known as an SEO tool for backlink analysis, Ahrefs also provides an estimated global search volume for keywords, along with other metrics like keyword difficulty and click-through rate (CTR). To use Ahrefs, simply enter your target keyword(s) in the Site Explorer tool and navigate to the Keywords Explorer section. Here, you can see estimated monthly search volumes for each keyword, along with other useful metrics.
Browser extensions that help
In addition to these tools, there are also browser extensions and plugins that can provide estimated search volumes directly in your browser. For example, the Keywords Everywhere browser extension provides search volume, CPC, and competition data for keywords directly in Google search results and other websites. Similarly, the MozBar browser extension provides search volume and other metrics for keywords in Google search results and other platforms.
While these tools can be helpful in estimating global search volume, it’s important to keep in mind that they are just that – estimates. Actual search volumes can vary depending on a variety of factors like location, language, and even the time of year. Additionally, search volume is just one factor to consider in keyword research and SEO strategy. It’s important to also consider other metrics like keyword difficulty, competition, and relevance to your target audience.
Conclusion
In conclusion, discovering global search volume can be challenging, but there are tools and methods available to help you find the data you need. By using tools like Google AdWords Keyword Planner, Ahrefs, and browser extensions like Keywords Everywhere and MozBar, you can estimate global search volume and other useful metrics to inform your SEO strategy. However, it’s important to remember that these are just estimates and to also consider other factors in your keyword research and content strategy.
As businesses and individuals continue to prioritize search engine optimization (SEO), understanding global search volume has become a crucial factor in increasing online visibility and website traffic. While search engines like Google do not provide this information publicly, there are several tools available to estimate global search volume. Google AdWords Keyword Planner is one such tool that provides estimated monthly search volumes for target keywords, along with other metrics like competition and average cost-per-click (CPC). Ahrefs, primarily an SEO tool for backlink analysis, also provides estimated global search volume, keyword difficulty, and click-through rate (CTR) for target keywords. Additionally, browser extensions like Keywords Everywhere and MozBar can provide search volume and other data directly in your browser.
It’s important to note that these tools provide estimates and that actual search volumes can vary depending on location, language, and other factors. It’s also crucial to consider other metrics like keyword difficulty, competition, and relevance to your target audience when conducting keyword research and developing an SEO strategy. By utilizing these tools and keeping these considerations in mind, businesses and individuals can make informed decisions to improve their online presence and attract more traffic to their websites.
