Last Updated on October 17, 2021 by Rovamedia

Releasing a new product or service is always exciting! But no matter how exciting your new product is for you, it’s not going to go anywhere if you don’t have someone to release it to. Over the years we have kept hitting on the need to build an audience.

As our article on audience building before product launch states, it’s imperative to have an established audience before you even build your initial product or service. You can read more here, where we explained why this is important, and not doing so will see your brand hit the rock, and of course, you’ll not love the harsh reality.

So now, as the age of the internet grows more dynamic it’s undeniable that the growth of a business is needed to push the brand ROI, and even more so, the need to market a brand using social media and content marketing is essential. But can you combine the two?

Chill, this article will explain how you can go about this, and you should note that our articles are based our what we do for hundreds of our clients across the globe and research.

Understanding Marketing for Social Media

Having a social media page for your business is different from actually using the unique functions of a social media business page. Be careful not to treat your social media business page as a personal page. In reality, many brands make this mistake, they feel they can post as a person and forget they are a brand.

This is a trend that leads to disaster in brand recognition and marketing. Why? We observed that our clients who use our social media marketing service used to post on their business page as though it were an individual page. We also used Twitter as a case study, where many vendors in developing countries used their business account as a personal account, they even engaged in controversial tweets using accounts meant for their social media business pages.

You can imagine, Microsoft responding to a tweet by an individual about Politics or something not corporate related to their auspice. Now, that’s the kind of damage we are referring to. To best avoid this, we recommend that if you have social media page for your brand you should always post on things surrounding your business, what your business sells, how your business operates, how to help customers, offer discounts,s and all-round talks about your brand exclusively on your business brand page.

This is critical if you would love to see success boom out of the social media pages you have deemed for business. Understanding this concept is critical, as many businesses make this mistake. Kindly, avoid responding to controversial topics, follow only accounts that are related to your business. Even Apple does not follow anyone or the company, probably this might be the reason.

Using Content Marketing To Drive Influx and Awareness

In a digital age, millions of people spend so much of their time poking around digital platforms. Is your business increasingly aware of this trend? There are billions of pieces of information around and there is much fake information about certain concepts, products, services, and even brands.

Using content marketing to drive influx and awareness is another way to drive the boost for the marketing. Yes, you must understand that content marketing is really expensive (we can help you using our content marketing plan when you click here), but it is rewarding when you can deliver top-notch content that your users will definitely want to interact with.

Using content marketing involves, creating content that could be visual, text, or otherwise. You can create this content and put them on your social media brand pages and post them. Your audience will decide if it’s great for them, this is why you should do well to implement using data analytics to guide your decision-making process.

Content marketing takes time and resources to make, and you must make content in your unique industry. Use your blogs, Instagram stories, Facebook, Twitter, even Snapchat to give people a taste of what value they can gain by being on your own platform. It could take some amount of time but we’re sure you’ll get there.

Conclusion

Content marketing works in correlation to social media, that’s the huge point you must take. You can’t do one without the other, it’s impossible. We also recommend you to take out time, money, and schedule to run digital sponsored ads on the content you make on your various social media business channels. Understand which platform you get most visitors from, use the metrics, run the ads and watch your brand grow step by step.

It’s no secret that selling a product becomes much easier when your customer is looking for what you sell.

Let’s say you sell high-end sofas. Someone on the hunt for a $300 sofa isn’t going to be easy to sell to. By the time they walk into your store, they’ve already made up their mind about what type of sofa they need.

However, what if you could talk to that person while they were researching sofas? What if you could talk to them about the importance of paying a premium for quality before they made up their mind about how much they were going to spend?

Controlling the conversation while your most likely customers are educating themselves is invaluable. The same holds true for everything from car insurance to business software.

So why not write about these conversation points? Why not control the conversation when your customers are deciding what they need? Chances are your competitors are beating you to the punch and stealing your best potential customers.

0 Shares:
You May Also Like
Strategies for Reactivating Offline Customers and Boosting Your Business
Read More

Strategies for Reactivating Offline Customers and Boosting Your Business

Reactivating offline customers can be a cost-effective and efficient way to boost sales and grow your business. By engaging with your existing customers, you can build long-term relationships that lead to repeat business and positive word-of-mouth marketing. Personalized communication, incentives and offers, re-engagement campaigns, customer feedback, cross-channel marketing, and excellent customer service are all effective strategies for reactivating offline customers.
Digital marketing is one of the most effective ways to reach a large audience and grow your business. However, it can also be very expensive, and small business owners with limited budgets may find it challenging to compete with larger companies that have more resources. Fortunately, there are many affordable digital marketing strategies that can deliver great results without breaking the bank. In this article, we'll explore some of the best cheap but effective digital marketing ideas to help you maximize your marketing efforts. Leverage Social Media Social media is one of the most cost-effective digital marketing channels available. With more than 3 billion active users, social media platforms like Facebook, Twitter, and Instagram offer an excellent opportunity to reach a large audience without spending a lot of money. You can start by creating a business page on each platform, and then post engaging content that resonates with your target audience. You can also run ads on social media platforms to target specific audiences and drive more traffic to your website. Optimize Your Website for Search Engines Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). This is a crucial digital marketing strategy because it helps you attract more organic traffic to your website without spending any money on ads. To optimize your website for search engines, you'll need to focus on things like keyword research, on-page optimization, and link building. You can also use free tools like Google Analytics and Google Search Console to monitor your website's performance and identify areas for improvement. Use Email Marketing Email marketing is another cost-effective digital marketing strategy that can deliver great results. With email marketing, you can build a list of subscribers who are interested in your products or services and then send them targeted emails to promote your business. You can use email marketing to announce new products, promote special offers, or share informative content that your subscribers will find valuable. There are many email marketing platforms available, such as Mailchimp and Constant Contact, that offer free or low-cost plans to get started. Collaborate with Influencers Influencer marketing has become a popular digital marketing strategy in recent years, but it doesn't have to be expensive. You can collaborate with micro-influencers, who have smaller but highly engaged audiences, to promote your products or services. Micro-influencers are often more affordable than macro-influencers, and they can help you reach a highly targeted audience that is more likely to convert. To find micro-influencers, you can use tools like Buzzsumo, which allows you to search for influencers by topic or keyword. Create Valuable Content Content marketing is a powerful digital marketing strategy that can help you attract more traffic to your website and build your brand reputation. By creating valuable content, such as blog posts, infographics, and videos, you can establish yourself as an expert in your field and provide value to your target audience. You can also use content marketing to improve your SEO and drive more organic traffic to your website. There are many tools available to help you create and promote your content, such as Canva for graphic design and Hootsuite for social media scheduling. Use Retargeting Ads Retargeting ads are a type of online advertising that targets users who have previously visited your website but haven't converted. Retargeting ads can be very effective because they target users who are already familiar with your brand and are more likely to convert. To set up retargeting ads, you'll need to install a tracking pixel on your website that will track users' behavior and display ads to them as they browse the web. Many advertising platforms, such as Google Ads and
Read More

Maximizing Your Digital Marketing on a Tight Budget: Affordable Strategies That Deliver Results

Digital marketing can be effective even on a tight budget. By utilizing social media, optimizing your website, using email marketing, collaborating with influencers, creating valuable content, retargeting ads, participating in online communities, offering referral incentives, and analyzing and optimizing your results, you can maximize your digital marketing efforts without breaking the bank. It's important to focus on strategies that work best for your business and target audience, and continuously evaluate and adjust your approach for the best results.