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Last Updated on October 17, 2021 by Rovamedia
In the world of social media, one thing counts — Personal Branding! The social media world is sleek & can make you lose your grip on a lot of Issues. Building a personal brand will be the epitome of this Article. By the way, do brands need Brand Influencers? Let’s take a holistic view!
But what is a brand? A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a distinctive product, service, or concept.
So what’s Branding?
The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products is referred to as branding. An effective brand strategy gives you a major edge in increasingly competitive markets.
Branding, by definition, is a marketing practice in which a company creates a name, symbol,, or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Many areas are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
The most important reason branding is important to a business is that it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.
Branding is important when trying to generate future business, and a strongly established brand can increase a business’s value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of its firmly established place in the marketplace.
A good brand will have no trouble drumming up referral business. Strong branding generally means there is a positive impression of the company amongst consumers, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust. Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique
It is becoming increasingly difficult for brands to get attention on the internet. This is largely because every business, big or small, has invaded the online world creating an insurmountable amount of noise.
This has made consumers extremely skeptical about brands that indulge in self-promotion. That is why the demand for new, innovative digital marketing strategies has been on the rise.
The quest for an alternate approach has compelled brands to appreciate the power of influencers. Influencer marketing is becoming a favorite among digital marketers and business owners.
Many brands are investing a significant amount of time and resources into executing successful influencer marketing campaigns. If you are still wondering why influencer marketing is so popular, maybe it is time to hone your marketing skills.
However, before we discuss why influencer marketing deserves the attention it is getting, let’s take a look at the concept in greater detail.
Influencer Marketing Decoded
Influencer marketing involves collaborating with popular and relevant influencers in your niche to promote your brand and increase your revenue.
Influencers are characterized by a large number of loyal and dedicated social media followers. They are perceived as experts in their niches and their recommendations are often highly regarded by their followers.
What distinguishes influencers from traditional celebrities is that the former share a strong rapport with their fan communities. They harness the accessibility of social media to establish personal connections with and gain the trust of their followers.
Influencers are often real-life consumers who have in-depth knowledge about certain subjects. This gives them certain leverage and empowers them to motivate their followers to take desired actions.
Depending on your marketing objective, you can work with influencers to create engaging content, announce giveaways, host Q & A sessions, etc. In addition, you can invite them to take charge of your social media profiles and upload content on your behalf for a specific period.
A successful influencer marketing campaign requires solid planning and a deep understanding of your target audience and marketing objectives.
According to a recent study, in 2018, Google received 61,000 search queries for the term “influencer marketing”. The same study also revealed that influencer marketing was considered effective by 92% of the respondents. 86% of the respondents were also willing to dedicate a specific budget for their influencer marketing campaigns.
This clearly indicates that influencer marketing is gaining acceptance and popularity among business owners and marketers.
Still not sure about working with influencers? Take a look at the following real-life example.
The Rise of Daniel Wellington
Filip Tysander, the founder of Daniel Wellington, decided to ditch traditional celebrity endorsements. Instead, he devised a new strategy for the launch of his Swedish luxury watch brand in 2011.
He selected relevant influencers on Instagram and gifted them DW watches. He encouraged them to post pictures showcasing the products on their Instagram profiles, along with the branded hashtag #DanielWellington
It is noteworthy how Tysander chose a social media platform that was relevant to his target audience (young and creative individuals). In addition, he worked with several micro-influencers, prioritizing engagement overreach.
He also got access to a treasure trove of high-quality user-generated content that could be used as testimonials from real-life users. He harnessed the power of word-of-mouth marketing and scaled it with the help of influencers.
Image via Instagram
Each influencer was also provided with a unique trackable promo code. They could share the promo codes along with their posts to offer a discount to their followers.
This further attracted their followers towards the brand and even helped drive conversions. The use of promo codes also made it easier to determine the effectiveness of each influencer.
The success of the campaign was evident when the brand attracted 1 million Instagram followers within the first year. Today, Daniel Wellington is among Europe’s fastest-growing companies, with more than 4.6 million Instagram followers
Do you want to know why influencer marketing is worth your time and effort? The success of Daniel Wellington makes a solid case in its favor.
To understand why influencer marketing should be an integral part of your business, let’s take a look at some of the lucrative advantages.
Influencers are brand advocates, using social media to increase their credibility about a particular thing. A good influencer can persuade followers to change their purchasing behavior. You can use influencer content to promote your brand, grow your business and increase consumer trust.
Another reason is, they have a powerful influence on their followers is because their opinions are valued. Influencers are real people and often looked at as friends and audiences are looking for a reality that they can emulate and buy into, as opposed to glamorous ads!
Recent studies have disclosed that almost 80% of future marketing plans will focus upon at least one influencer marketing campaign in the upcoming year.
Influencer marketing is a type of marketing that involves influential people that might hold sway over potential buyers. This may be because of the influencer’s expertise, popularity, or reputation. In most of these cases, celebrities are often picked as points of reference because they have visibility and significant reach.
Another segment that has become more and more popular is represented by bloggers. Nowadays, the most successful bloggers have a lot of power over their followers as they are viewed as being more authentic and trustworthy than traditional advertising. Companies increasingly tend to use celebrities and bloggers, thus avoiding being exposed to doubt or skepticism when targeting marketing messages.
What is particularly special regarding this form of marketing is the fact that it addresses the influencer’s needs, and not the customers’. Depending on niche or lifestyle, brands seek influential people that fit their target intending to establish long-term relationships. This may include pre-launch access to products or even signing up the selected person to the company.
That being said, you’d be asking yourself: ‘What have I been Missing?’.
Well, you’ve been missing! We’re here to see your course to your gold-filled destination. Yes, we are here to do just that! So, what tools can you use to boost your reputation on Social Media to attract Brands?
The Tools include:
- LinkedIn: At its most basic level, LinkedIn is a professional networking site. Not only does LinkedIn enable you to connect with people you know and may not know but related in industry. Access the site every day and pay attention to the people in your industry who matter.
- Twitter: is important for a business looking to expand social reach. Retweeting and lists, for example, reach potential customers far outside your normal marketing methodologies. Your followers become the distributors of your message, so their followers see mentions.
- Instagram: Instagram content drives more engaged traffic than other visual social content from YouTube or Pinterest. Additionally, Instagram helps you engage with your audience on the social platform, increasing the chance that you can bring customers back for repeat purchases.
- Webfluential: is the online platform that helps brands across the globe find relevant social influencers, seed their content & report on the value of their Influencer Marketing campaigns. As an Influencer, you set the rate you wish to be paid & get paid from the marketer.
The final part focuses on what you can do to bring these brands close to you for Business! Yes, you must have some sort of magnet to bring them your way. As you note, personal Branding is a multi-billion business, let’s see the heatwave!
- Be memorable: What do you want to be remembered for? If you want to have a favorable reputation in the marketplace, you have to create your own reputation. You also want to make sure your name is easy to spell and pronounce. It’s perfectly fine to cherish your name!
- Create your Back Story: A back story is a narrative that gives your audience enough information about you to make an informed decision. Backstories give your audience the transparency to know who you are and what you represent.
- More Visual Aids: Your websites and social media should be tattooed with visual aids of yourself, events, products, and other goods. Photos and videos add proof of what you’re doing in your business. Since most people have photographic memories, it’s a brand enhancer!
- Leverage Social Media: Most social media platforms are free, yet most people fail to use them correctly for branding purposes. The problem is that they are too busy consuming articles, videos, quotes, and stories, instead of producing it themselves. Utilize Social Media!
- Avoid Negativity: As little as it may sound, it’s hard to keep this off this list. Why? Brands do not love getting attached to negative social media influencers regardless of their metrics. Ask yourself, is my presence on social media positive or negative? You know the answer!
Conclusion: Establishing your brand is about planting as many seeds as you can with your marketing. Before you take any of these suggestions, make sure you have an execution plan. If you invest in a first-class brand without a strategy, it’s the same as expecting Failure!
Influencer marketing is increasingly becoming a necessity for marketers. Collaborating with influencers can help create online buzz about your brand. In addition, it can strengthen your brand’s reputation, improve audience engagement, and increase conversions.
It is high time marketers and business owners recognize the importance of influencer marketing and use it to their advantage.
Influencers are here to stay but how the world of influencer marketing looks and operates has changed a great deal in a short time, and in five years may be drastically different from today. This guide will help you get started with building your strategy, but like any social strategy, it’s important to be ready for change.
Still, while there are some unique considerations to working with influencers, setting up a campaign is the same as most marketing campaigns: research, set a budget, determine goals, find your influencers, and review and revise.
Once you’ve got the rhythm down, you might find yourself creating additional types of influencer marketing campaigns. Success varies between brands so don’t give up if your first one is a failure. You might find that incorporating influencers into your marketing strategy is wildly beneficial to everyone.
Instead of asking why influencer marketing is important, marketers should focus on how to do it better. Do you agree? Share your views in the comments section below.