No matter what industry you’re in or how big your business is, you’ll do yourself—and your bottom line—a world of good by taking a tip from Lyft and cultivating a strong positioning strategy.
Sitting down to craft a marketing automation plan can initially take a bit of time, but you’ll get more results from your marketing, and you’ll save time in the long run. Let’s take a look at how you can create a comprehensive and holistic plan.
One of the main strengths of marketing automation software is the way it helps you tailor content to your customers, based on their preferences or previous behavior.