Understanding Your Competitors’ Brand Positioning
Indirect competitors could easily become direct competitors with a single addition to their product line or an extension of their target market.
Discovering How Your Brand is Currently Perceived
There are steps worth taking if you want to grasp the differences between you and your competitors with absolute clarity.
An Introduction To Brand Positioning
No matter what industry you’re in or how big your business is, you’ll do yourself—and your bottom line—a world of good by taking a tip from Lyft and cultivating a strong positioning strategy.
5 Strategies for More Effective Email Marketing
With this article, we’re shedding light on the ins and outs of email marketing through 5 different data-backed strategies.
How to Audit Your Marketing Results
You’ve learned about marketing automation, you’ve created a marketing plan, and you’ve implemented it. What’s next?
Marketing Channels: Cross-Channel Marketing Strategies and Examples
You need to match the channels and what you’re doing on them to your goals, customers, marketing funnel, and more. We’re here to show you how.
Top 8 Marketing Automation Examples & Workflows
If your marketing team is on the small side, even simple workflows can help you save time and increase conversion rates. Keep reading to see how.
How to Create an Actionable Marketing Automation Plan
Sitting down to craft a marketing automation plan can initially take a bit of time, but you’ll get more results from your marketing, and you’ll save time in the long run. Let’s take a look at how you can create a comprehensive and holistic plan.
What Marketing Automation Means For Business
One of the main strengths of marketing automation software is the way it helps you tailor content to your customers, based on their preferences or previous behavior.
How to Write Awesome Design Briefs
Learning how to write a design brief can be a tricky task, even for the most seasoned of design buyers or marketers.