As Apple expanded its annual revenue from its ad network, understand how Apple has crushed Facebook, Snap, and thousands of small businesses.
Google Ads are powerful, but they're competitive. How can you make your ads more clickable?
Conducting observational research for your business can be tricky. Learn how to go about this concept.
In this two-part introduction, we’ll cover the basics—the what, why, when, and how of market research—to get you started solving mysteries.
Branding isn't just about logos. Learn how to turn your position into a larger communicative strategy.
If you’ve done any research on brand differentiation, you’ve probably come across any number of listicles that summarize strategies, with few examples of what those strategies actually look like. As a result, you may still be wondering how “differentiation” works in the real world.
The first of the three key components of successful brand positioning is that the value or benefit you claim to offer must be important to your target market. And you can only know what’s important—and relevant—to them if you can get into their heads and hearts.
Trying to position your brand without knowing your company’s mission, vision, and core values are like shoving a puzzle piece into a puzzle without bothering to take a look at its shape first.
Even if you haven’t written a USP or value proposition yet, we bet you have the knowledge at hand to do so.
Your positioning statement is an internal statement that will support you in creating specific marketing messages. But how do you develop this?