Marketing - The Rovamedia Blog

8 minute read

From Ordinary to Extraordinary: How to Turn Your Product into a Brand

byRovamedia

To turn your product into a brand, it's important to focus on key elements such as branding, customer experience, and social media marketing. Building a strong brand identity involves defining your brand voice and personality, creating a memorable customer experience, and leveraging social media and influencers.

BBranding

4 minute read

The Power of Branding: How to Transform a Simple Product into a Must-Have Brand

byRovamedia

The power of branding cannot be underestimated. A strong brand can transform a simple product into a must-have item that consumers can’t live without. Branding is more than just a logo or a name; it’s the way you communicate your company’s values, personality, and vision to your customers. In this article, we will explore the key elements of successful branding and provide tips for transforming a simple product into a must-have brand.

BBusiness

9 minute read

The Secret Strategy Behind Coca-Cola’s Unbelievable PR Comeback

byUchechukwu Ajuzieogu

Coca-Cola's incredible PR comeback after the "Share a Coke and a Song" campaign backlash left many wondering how they did it. The answer lies in a secret strategy that the company employed to turn the situation around. In this article, we'll uncover the tactics used by Coca-Cola and how they transformed bad PR into a resounding success.

MMarketing

3 minute read

The Rise of Programmatic Advertising with AI: Will it Account for 80% of Digital Advertising by 2023?

byRovamedia

As we move towards a more AI-driven advertising landscape, it is crucial for marketers to understand the benefits and limitations of programmatic advertising with AI and take measures to address any potential risks.

SSEO

2 minute read

The Top SEO Keyword Research Mistakes You Need to Avoid to Boost Your Website’s Visibility

byRovamedia

It's important to continually analyze and refine your keyword strategy to stay ahead of the competition and adapt to changing search trends.

BBusiness

6 minute read

Strategies for Reactivating Offline Customers and Boosting Your Business

byRovamedia

Reactivating offline customers can be a cost-effective and efficient way to boost sales and grow your business. By engaging with your existing customers, you can build long-term relationships that lead to repeat business and positive word-of-mouth marketing. Personalized communication, incentives and offers, re-engagement campaigns, customer feedback, cross-channel marketing, and excellent customer service are all effective strategies for reactivating offline customers.

MMarketing

5 minute read

The Ultimate Spy Tool: Find Out How to Track Your Competitor’s Website Traffic!

byRovamedia

One key metric that can provide valuable insights into your competitors' performance is website traffic. But how can a company know the number of people who visited another company's website?

SSearch Engines

3 minute read

From Zero to Hero on Bing: The Ultimate Optimization Roadmap

byRovamedia

Bing may not be as popular as Google, but it still attracts millions of users worldwide. Optimizing for Bing can help you reach a wider audience and increase your visibility online. In this article, we provide a comprehensive guide on how to go from zero to hero on Bing through the ultimate optimization roadmap.