Market Research - The Rovamedia Blog

5 minute read

Brand Advocacy vs. Referral Marketing: Understanding the Distinctions and Benefits

byRovamedia

Ultimately, the choice between brand advocacy and referral marketing will depend on the specific objectives and needs of each company, and a careful evaluation of the benefits of each approach can help inform the best strategy for achieving long-term growth and success.

BBusiness

6 minute read

Introduction to Market Research: What It Is and Why You Need It

byOlowu Adebusoye

In this two-part introduction, we’ll cover the basics—the what, why, when, and how of market research—to get you started solving mysteries.

BBusiness

5 minute read

Introduction to Market Research: When and How to Start

byOlowu Adebusoye

Let’s talk about the importance of timing, and give you an overview of the process—the “when” and the “how” of market research.

BBusiness

10 minute read

Conducting a Situation Analysis: The SWOT Analysis

byOlowu Adebusoye

Whether you’re certain of the questions you want answers to or have no idea where to begin, one of the best ways to determine your direction is to take an honest look at where your business is right now to get a sense of where you stand.

MMarketing

9 minute read

Resource List for Secondary Market Research

byOlowu Adebusoye

We explore secondary research and resource lists for business owners.

MModerating

12 minute read

Creating a Killer Market Research Survey

byOlowu Adebusoye

Before You Start Your Market Research Survey, there are some conditions for which market research surveys make a lot of sense.