Introduction to Market Research: What It Is and Why You Need It
In this two-part introduction, we’ll cover the basics—the what, why, when, and how of market research—to get you started solving mysteries.
Introduction to Market Research: When and How to Start
Let’s talk about the importance of timing, and give you an overview of the process—the “when” and the “how” of market research.
Conducting a Situation Analysis: The SWOT Analysis
Whether you’re certain of the questions you want answers to or have no idea where to begin, one of the best ways to determine your direction is to take an honest look at where your business is right now to get a sense of where you stand.
Resource List for Secondary Market Research
We explore secondary research and resource lists for business owners.
Creating a Killer Market Research Survey
Before You Start Your Market Research Survey, there are some conditions for which market research surveys make a lot of sense.