One of the main strengths of marketing automation software is the way it helps you tailor content to your customers, based on their preferences or previous behavior.
In a digital age, millions of people spend so much of their time poking around digital platforms. Businesses are becoming increasingly aware of this fact and therefore leveraging on the popularity of these platforms to promote their goods and services. How does your business leverage on this?
Social media management tools exist to make the social media manager's job easier, improving marketing productivity and performance. So how can you prepare your business for this?