How Apple Crushed Facebook To Grow Its Own Ad Network
As Apple expanded its annual revenue from its ad network, understand how Apple has crushed Facebook, Snap, and thousands of small businesses.
Rovamedia Features Among 101 Best Delaware Marketing Companies and Startups
Learn why Rovamedia gets spotlighted on Beststartups as the best Delaware marketing company.
Conducting Observational Research for Your Business
Conducting observational research for your business can be tricky. Learn how to go about this concept.
Introduction to Market Research: What It Is and Why You Need It
In this two-part introduction, we’ll cover the basics—the what, why, when, and how of market research—to get you started solving mysteries.
How To Implement Your Brand Positioning Strategy
Branding isn't just about logos. Learn how to turn your position into a larger communicative strategy.
Strategies for Differentiating Your Brand
If you’ve done any research on brand differentiation, you’ve probably come across any number of listicles that summarize strategies, with few examples of what those strategies actually look like. As a result, you may still be wondering how “differentiation” works in the real world.
Defining Your Company’s Mission, Vision, and Core Values
Trying to position your brand without knowing your company’s mission, vision, and core values are like shoving a puzzle piece into a puzzle without bothering to take a look at its shape first.
Coming Up with Your Company’s USP and Value Proposition
Even if you haven’t written a USP or value proposition yet, we bet you have the knowledge at hand to do so.
How To Write Your Brand Positioning Statement
Your positioning statement is an internal statement that will support you in creating specific marketing messages. But how do you develop this?
Introduction to Market Research: When and How to Start
Let’s talk about the importance of timing, and give you an overview of the process—the “when” and the “how” of market research.