Digital Marketing Tools for Non-Profits: Top 5 with Special 501(c)3 Discounts

Last Updated on June 29, 2024 by Rovamedia

In today’s digital age, online presence is crucial for any business or organization to reach its target audience effectively. Non-profit organizations, in particular, need to have a robust online presence to connect with donors, volunteers, and beneficiaries. Digital marketing tools can help non-profit organizations achieve their goals by providing an efficient way to manage their online presence, automate tasks, and track their progress.

However, investing in digital marketing tools can be costly, especially for non-profit organizations with limited budgets. Fortunately, some digital marketing tools offer discounts or special pricing for non-profit organizations with 501(c)3 status.

In this article, we’ll explore the top 5 digital marketing tools that offer special pricing for non-profit organizations.

Top 5 digital marketing tools that offer special pricing for non-profit organizations.

Google Ad Grants

1. Google Ad Grants is a program by Google that offers eligible non-profit organizations $10,000 per month in advertising credits to use on Google Ads. This program allows non-profit organizations to advertise on Google’s search engine and reach a wider audience without spending a dime. The program is available to non-profit organizations with 501(c)3 status that meets Google’s eligibility criteria.

To apply for the Google Ad Grants program, non-profit organizations must have a website that meets Google’s guidelines, have a mission that aligns with Google’s non-profit policies, and be verified by TechSoup, a non-profit that verifies non-profit status for various organizations. Once approved, non-profit organizations can use the advertising credits to promote their website, increase awareness of their cause, and attract volunteers and donors.

Mailchimp

2. Mailchimp is a popular email marketing platform that allows non-profit organizations to send newsletters, email campaigns, and automated emails to their subscribers. Mailchimp offers a 15% discount to non-profit organizations on all their pricing plans, making it an affordable option for non-profit organizations with limited budgets.

Mailchimp’s email marketing platform is user-friendly and has various templates, automation features, and reporting tools. Non-profit organizations can use Mailchimp to promote their events, fundraising campaigns, and updates on their organization’s progress.

Hootsuite

3. Hootsuite is a social media management platform that allows non-profit organizations to manage and schedule their social media posts from a single dashboard. Hootsuite offers a 50% discount to non-profit organizations on all their pricing plans, making it an affordable option for non-profit organizations with multiple social media accounts.

Hootsuite’s social media management platform comes with various features, such as analytics, team collaboration, and content curation. Non-profit organizations can use Hootsuite to schedule their social media posts in advance, engage with their followers, and track their social media performance.

Canva

4. Canva is a graphic design platform that allows non-profit organizations to create visually appealing graphics, such as flyers, posters, and social media posts, without the need for design skills. Canva offers a free version with limited features and a 50% discount on their Canva for Nonprofits plan, which includes additional features such as unlimited folders, team collaboration, and premium graphics and photos.

Canva’s user-friendly platform comes with various templates, fonts, and graphics, making it easy for non-profit organizations to create professional-looking designs. Non-profit organizations can use Canva to promote their events, create fundraising materials, and share updates on their organization’s progress.

TechSoup

5. TechSoup is a non-profit organization that offers various software and hardware products at discounted prices for non-profit organizations. TechSoup partners with various software and hardware companies to offer discounts of up to 90% on various products, including digital marketing tools.

Non-profit organizations with 501(c)3 status can register with TechSoup to access discounted products. TechSoup offers various digital marketing tools at discounted prices, such as Adobe Creative Cloud, Salesforce, and Microsoft Office

Non-profit organizations can use these digital marketing tools to manage their marketing campaigns, track their progress, and streamline their operations.

Support for Non Profits

Using digital marketing tools can help non-profit organizations achieve their marketing goals and improve their online presence. However, it’s important to choose the right digital marketing tools that align with your organization’s needs and goals. Here are some factors to consider when choosing digital marketing tools for non-profit organizations:

1. Cost: Non-profit organizations often have limited budgets, so it’s important to choose digital marketing tools that are affordable or offer special pricing for non-profit organizations.
2. Ease of use: Non-profit organizations may not have the resources to hire a dedicated marketing team, so it’s important to choose digital marketing tools that are user-friendly and easy to learn.
3. Features: Different digital marketing tools offer different features, so it’s important to choose tools that align with your organization’s needs and goals. For example, if your organization focuses on marketing, a social media management tool like Hootsuite may be the best choice.
4. Integration: It’s important to choose digital marketing tools that integrate with other tools that your organization uses. This can help streamline your operations and improve your productivity.

Onward for Non Profits

Digital marketing tools can help non-profit organizations achieve their marketing goals and improve their online presence. Google Ad Grants, Mailchimp, Hootsuite, Canva, and TechSoup are some of the top digital marketing tools that offer special pricing for non-profit organizations with 501(c)3 status. When choosing digital marketing tools, it’s important to consider factors such as cost, ease of use, features, and integration. By choosing the right digital marketing tools, non-profit organizations can reach a wider audience, attract volunteers and donors, and promote their cause effectively.

Furthermore, there are many other digital marketing tools available that can help non-profit organizations achieve their marketing goals. Here are some additional digital marketing tools that non-profit organizations may find helpful:

1. Buffer: Buffer is a social media management tool that allows non-profit organizations to schedule their social media posts in advance, engage with their followers, and track their social media performance. Buffer offers a 50% discount on all their pricing plans to non-profit organizations.
2. Google Analytics: Google Analytics is a free tool that allows non-profit organizations to track their website traffic and gain insights into their audience’s behavior. Non-profit organizations can use Google Analytics to improve their website’s user experience, track their marketing campaigns, and measure their success.
3. WordPress: WordPress is a popular website builder that allows non-profit organizations to create and manage their website easily. WordPress offers various themes and plugins that can help non-profit organizations improve their website’s functionality and user experience.
4. Eventbrite: Eventbrite is an event management platform that allows non-profit organizations to create and promote their events online. Eventbrite offers a 10% discount on their pricing plans to non-profit organizations.
5. Donorbox: Donorbox is a donation management platform that allows non-profit organizations to accept donations online. Donorbox offers various features, such as recurring donations and integration with other tools like Salesforce and Mailchimp.

There are many digital marketing tools available that can help non-profit organizations achieve their marketing goals and improve their online presence. It’s important for non-profit organizations to choose the right digital marketing tools that align with their needs and goals. By using digital marketing tools effectively, non-profit organizations can reach a wider audience, attract more volunteers and donors, and promote their cause more effectively.