Branding - The Rovamedia Blog

8 minute read

From Ordinary to Extraordinary: How to Turn Your Product into a Brand

byRovamedia

To turn your product into a brand, it's important to focus on key elements such as branding, customer experience, and social media marketing. Building a strong brand identity involves defining your brand voice and personality, creating a memorable customer experience, and leveraging social media and influencers.

BBranding

4 minute read

The Power of Branding: How to Transform a Simple Product into a Must-Have Brand

byRovamedia

The power of branding cannot be underestimated. A strong brand can transform a simple product into a must-have item that consumers can’t live without. Branding is more than just a logo or a name; it’s the way you communicate your company’s values, personality, and vision to your customers. In this article, we will explore the key elements of successful branding and provide tips for transforming a simple product into a must-have brand.

BBusiness

9 minute read

The Secret Strategy Behind Coca-Cola’s Unbelievable PR Comeback

byUchechukwu Ajuzieogu

Coca-Cola's incredible PR comeback after the "Share a Coke and a Song" campaign backlash left many wondering how they did it. The answer lies in a secret strategy that the company employed to turn the situation around. In this article, we'll uncover the tactics used by Coca-Cola and how they transformed bad PR into a resounding success.

MMarketing

5 minute read

Understanding Push Marketing: How Brand Push Strategies Can Help Build Brand Identity and Drive Sales

byRovamedia

Push marketing is an essential component of any successful marketing strategy. It involves taking your brand or products directly to potential customers and informing them about your brand. By implementing brand push strategies effectively, businesses can establish a strong brand identity, increase brand awareness, drive sales, and build customer loyalty.

BBranding

5 minute read

Brand Advocacy vs. Referral Marketing: Understanding the Distinctions and Benefits

byRovamedia

Ultimately, the choice between brand advocacy and referral marketing will depend on the specific objectives and needs of each company, and a careful evaluation of the benefits of each approach can help inform the best strategy for achieving long-term growth and success.

BBranding

9 minute read

How To Implement Your Brand Positioning Strategy

byOlowu Adebusoye

Branding isn't just about logos. Learn how to turn your position into a larger communicative strategy.

BBranding

11 minute read

Strategies for Differentiating Your Brand

byOlowu Adebusoye

If you’ve done any research on brand differentiation, you’ve probably come across any number of listicles that summarize strategies, with few examples of what those strategies actually look like. As a result, you may still be wondering how “differentiation” works in the real world.

BBranding

9 minute read

How To Create Your Customer Persona

byOlowu Adebusoye

The first of the three key components of successful brand positioning is that the value or benefit you claim to offer must be important to your target market. And you can only know what’s important—and relevant—to them if you can get into their heads and hearts.

BBranding

9 minute read

Defining Your Company’s Mission, Vision, and Core Values

byOlowu Adebusoye

Trying to position your brand without knowing your company’s mission, vision, and core values are like shoving a puzzle piece into a puzzle without bothering to take a look at its shape first.

BBranding

11 minute read

Coming Up with Your Company’s USP and Value Proposition

byOlowu Adebusoye

Even if you haven’t written a USP or value proposition yet, we bet you have the knowledge at hand to do so.