10 Best Resources From YCombinator Startup Library

While traditional advertising methods such as TV commercials and print ads still have their place, more and more companies are turning to content marketing as an affordable solution for their marketing needs. But why is content marketing such an effective and affordable solution for businesses?

12 minute read

MMarketing

Understanding Your Competitors’ Brand Positioning

byOlowu Adebusoye

Indirect competitors could easily become direct competitors with a single addition to their product line or an extension of their target market.

7 minute read

MMarketing

Marketing Channels: Cross-Channel Marketing Strategies and Examples

byOlowu Adebusoye

You need to match the channels and what you’re doing on them to your goals, customers, marketing funnel, and more. We’re here to show you how.

8 Steps to Boost your Business With Digital Marketing

6 minute read

MMarketing

8 Steps to Boost your Business With Digital Marketing

byUchechukwu Ajuzieogu

In a digital age, millions of people spend so much of their time poking around digital platforms. Businesses are becoming increasingly aware of this fact and therefore leveraging on the popularity of these platforms to promote their goods and services. How does your business leverage on this?

Psychology and Its Application In Marketing

7 minute read

MMarketing

Psychology and Its Application In Marketing

byRoss Simmonds

Understanding cognitive behavior in buyers is essential in establishing a very strong marketing campaign, strategy and approach. But how can Psychology play a vital role in this regard?

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